p r o j e c t | LOGO IDENTITY DESIGNS
UTAH FOOD BANK | Summer Business Food Drive Logo Design
The Summer Business Food Drive logo was designed to used in conjunction with the original high recognition logo. The Utah Food Bank "heart + hand" icon are recognized community-wide. I placed emphasis the sun with a bright burst of yellow to represent the summer season and the familiar downtown skyline for appeal to the business community.
SALT LAKE CITY PUBLIC LIBRARY | Book Club Logo Design
SLC Reads logo was created to engage the community and to launch the new book club within the SLC Library. Book club participants met in the evening hours (evening sky incorporated) to discuss books selected by the library committee. My desire was to create a logo that encapsulated the SLC downtown skyline (books emulating buildings) and they myriad of literature selected to read.
SPOT ON VIDEO PRODUCTION | Logo Design
A fast-paced media commercial advertising company that quickly moves ideas from concept to production. This client wanted a bold look that defined the company's "spot on" results. The lens-like circular and oval shapes reinforce the client's objective to move ideas while shooting video footage.
Moreton & Company Insurance Broker | Logo Redesign
A logo redesign was in order for this 100-year-old insurance company. Changes were subtle enough to keep the overall look, but by making some improvements, I was able to progress that brand to where it needed to be. Emphasis on "Moreton" was made by increasing the character size – and moving "company" to the second line allowed the logo to have increased visibility at a smaller format for improved branding ability.The triangular M icon which I also modified from solid triangles, is a subtle yet definite representation of the mountains to which this company calls home (UT, ID and CO).
